Pay-per-click Advertising
Unleash Explosive Growth with Precision-Targeted PPC Campaigns
We specialize in creating tailored campaigns for SMBs across Google Ads, Facebook, Bing, LinkedIn, and Twitter. We focus on your unique goals, delivering transparent management and effective strategies that maximize ROI.
We help clients manage their campaigns towards their goals.
From Google Ads to Facebook ads, we target the most effective platforms to reach your buyers. With years of experience managing thousands in PPC budgets, we've honed a client-centric approach that delivers results. Our PPC program prioritizes what works best for you, always with complete transparency. Unleash explosive and precision-targeted PPC ad campaigns with us.
What we do at Searchfire Media
-16%
Decrease in Cost-Per-Lead
+24%
Increase in eCommerce Sales
+32%
Increase in Click Through Rate (CTR)
-19%
Reduction in Cost Per click (CPC)
Management Services Offered
Our PPC management programs covers the following ad platforms:
Google Ads (Search & Display Network)
Google Shopping
Bing Advertising
Youtube Advertising
Facebook Ads
Instagram Ads
Linkedin Ads
Twitter Ads
Remarketing/Retargeting (across search engines and social platforms
What's Included in Monthly Management?
Our PPC management services include the following tasks as part of monthly management:
Bid Management
Ad Placement and Targeting Adjustments
Geo-targeting Improvements
Keyword Management
Ad Copy Optimization and Testing
Landing Page Performance Review
Cost and Performance Analysis
Check In Calls/Meetings
Monthly Campaign Performance Report
Our Approach to PPC Management
Every agency will approach PPC from a different angle. Here are the core beliefs our PPC program is based on:
You Own the Account
Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.
Optimize for Conversions
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about.
Report in Natural Language
We report on the metrics your business cares about, and spare you the technical gibberish. Unless you want to nerd out, then we’re happy to talk shop.
No Silos
Our PPC program is built to support the efforts of our overall digital marketing department, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO).
No Long-Term Contracts
Our PPC contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.
No Autopilot
We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our PPC managers are always keeping a pulse on the account performance and making improvements quickly.
Dedicated Support
Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed. Our account managers will also continually post updates for clients on our project management software, Basecamp.
Set a New High Score
When we take over any new PPC accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us. We’re passionate about showing how much we can improve when given the opportunity. It’s not uncommon for us to increase conversions by 50-90% (while driving down the costs) in the first several months.
Search Fire Blog: Create Compelling Paid Advertising Campaigns
By the end of this blog, you'll be able to identify opportunities for your own paid ad strategies, learn how to create compelling offers, and build ad campaigns that will generate leads. Ready to dive in?
Related Articles:
Pay-Per-Click Ads:
a Guide for Home Services Professionals
Pay-Per-Click Ads:
a Guide for Restaurants in Competitive Markets
Setup Process
When we first talk with new companies, they always ask how we plan to onboard their account. So, here's how we do it:
We pride ourselves on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. We have created a custom PPC account audit process and checklist that helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
If we’re running display campaigns, we will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. We will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
We create a custom dashboard report for each client. To start off, we'll import in all historical data and then we update our main dashboard report every month. Our reports on metrics are in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.
